Tag: Personal Branding

The Elevator Pitch: 3 Easy Ways To Craft Yours

Imagine getting on the elevator in the lobby where you work. To your surprise, the CEO steps into the elevator as the doors begin to close. What do you do? Put your head down? Throw on your invisibility cloak? Or do something even more crazy like… speak?

Sometimes we create an opportunity for career growth, like successfully getting an interview for a job. Other times an opportunity might present itself unexpectedly, like someone important to our career stepping onto an elevator as we ride to the 8th floor together.

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How a Personal Brand Can Transform Your Career in the New Year

Ready for a Brand New You in 2018?

There is a lot of buzz around personal branding. What is it? How can it help your career? Why do you need one? As Tom Peters wrote (way back in 1997!) in his groundbreaking article “The Brand Called You”: “It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.…We are CEOs of our own companies: Me Inc… It’s that simple — and that hard. And that inescapable.”

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